Initi digital are on a mission to balance results with environmental impact

We're a digital agency on a mission*

We are a lean & green digital agency based in the stunning Cotswolds. We make websites, mobile apps and provide digital assistance for companies of all sizes and especially love helping businesses that are in tune with the planet.

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We help businesses that are in tune with the planet.
Our mission is to become Climate positive for ourselves and for our clients.

20+ years experience

Proud to have worked with

Riot Games
Wall Street Journal

Gloucester Rugby
My Parcel Delivery
What We Do

We are lean, and pack a focused punch.


From small startups who need some digital expertise, to large multinational businesses looking for better results, we've helped various shaped and sized businesses.

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We build, utilise, shape and deploy sites, apps, and software.

We're ready to help you whatever your development needs are.

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Mobile Apps

Apps have a specific purpose, and help get your services and brand into customers pockets, we can help you understand if an app is what you need and what your options are.

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React Apps

React is an efficient and flexible open-source JavaScript library for building fast, and scalable web applications.

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Selling online is easier than you think, we can help you setup from scratch, or improve your results.

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We have over 20 years digital experience, so whatever it is, we're pretty sure we can help

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Websites take their toll on the planet too.

Did you know…

A website, like ours, over a year, with 10,000 monthly page views, produces 78.6kg of CO2 equivalent.

That's the same weight as 0.52 sumo wrestlers and as much CO2 as boiling water for 10,650 cups of tea.

It would emit 183kWh of energy, that’s enough electricity to drive an electric car 1,168km!

A webpage like the one you are reading, emits the same amount of carbon that 4 trees absorb in a year.

Why the blue dot in your logo?

Look again at that dot. That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives... There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we've ever known.

Carl Sagan, Pale Blue Dot, 1994

Recent Work

We love what we do, check out some of our latest work

Our work for James Golden aka The Fitness Pro

The Fitness Pro & James Golden Consultancy

We helped James Golden, aka The Fitness Pro launch his
fitness and consultancy sites and
With a career spanning over two decades, James Golden is noted to be one of the go to experts in the health and fitness industry and we are super proud to work with him.

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“I can't recommend Rob highly enough in regards to website design. He really captured my vison for the site from the first brief and just made the process so smooth. In addition, he has designed the site with the ability to scale and expand its capabilities. I can safely say, I have found a go-to web designer whom I can call upon for various projects. ”

Sophie Golden
James Golden The Fitness Pro
Our work for Threads and Fibre


We recently relaunched, who deliver a wide range of educational activities such as workshops, competitions and awards and hope to inspire young people from all backgrounds to consider STEM careers.

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“STEMworks previous website was difficult to upkeep and failed to provide the intended user experience for all visitors. Initi understood our needs and created a fresh and relevant website solution that was easy to navigate and simple for us to update. Throughout the process, Initi’s communication has been excellent, they provided hand over training and continue to offer support and guidance. We have been impressed with the service Initi provides. ”

Sophie Golden
Claire Lyes Executive Director
Our work for Threads and Fibre

Threads & Fibre

We recently helped Sophie Golden, who studied Visual Merchandising at The London School of Fashion start her new sustainable fashion company Threads & Fibre.

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“My business is an online clothing shop and the website experience was vital if this was going to be successful. Having explored various options based on referrals for the right website designer, I narrowed it down to the skills of Initi. They didn’t disappoint and I owe so much gratitude for their efforts in helping me create the vision for my online business. They made it easier then I could have imagined to create my online business and understood what I was trying to achieve from the get go. Without hesitation, highly recommended. ”

Sophie Golden
Sophie Golden Founder
Our work for The Cotswold Box Company

The Cotswold Box Company

We helped Becky Arnold, founder of the Cotswold Box Company take her business online. They sell artisan products that are created locally and are committed to reducing waste. The gift boxes and wrap are fully recyclable and all greeting cards come naked (no plastic sleeves). Their partners are hand selected and all respect our planet too!

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“Initi helped us with all of our digital needs, from the logo creation, migration from our first website to Shopify and the online store creation and optimisation. They helped with every single online aspect. We're so happy with our site and would highly recommend Initi to anyone.”

Becky Arnold
Becky Arnold Founder
Our work for iPowerboat


Marine training center iPowerboat sought Initi Digital's expertise to develop a student training application. We developed an educational mobile app for the Google Play Store and Apple App store and introduced quizzes and learning modules. The app has been rated 4.9 out of 5 on the AppStore and 5 out of 5 on Google

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“We wanted to be able to allow our students to learn remotely in their own time. Initi created our App and our feedback directly from the students has been nothing other than positive. Initi are easy to communicate with, and always quick to respond to messages and requests.”

Ryan Tozer
Ryan Tozer Managing Director
Our work for The Little Flame

The Little Flame

We helped Lisa Strachan, start her new eco-friendly, palm oil free candle company 'The Little Flame'.

They sell soy wax, 100% recyclable, handmade candles - they've committed to no animal testing and they also use fairtrade cotton bags and best of all, for every candle purchased they plant a tree.

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“As my business is purely online at the moment I knew I had to have an impressive website and Initi did not disappoint! All my ideas were listened to and even suggestions made on improvements. Nothing was too much trouble whilst all the timescales were met. If you are looking for a friendly yet professional company to fulfill your website needs I can highly recommend Initi. ”

Lisa Strachan
Lisa Strachan Founder
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We are a different type of agency. We want to help good causes, and we want to do it be being lean and not wasting budget on unnecessary extras.

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Trees grown by Initi Digital: 197

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